IKEA recently announced that as of Sept. 1st, 2015, all IKEA stores will only sell LED bulbs and lighting to enable customers to live a more sustainable life at home. This bold move was announced in 2012 and IKEA is pleased it has met its commitment. Since 2013, IKEA U.S. customers have purchased 7.6 million LED bulbs, helping them collectively save nearly US$3 billion in energy costs.
According to a study conducted by IKEA U.S. in 2012 and again in 2015, consumers are more open to purchasing LED bulbs and lighting:
--In 2015, 64% of Americans purchased at least one LED bulb for their household, compared to 49% in 2012. And in 2015, 51% of Americans have purchased several LED bulbs for their home, up from 39% in 2012.
--Still there is an opportunity to improve Americans’ understanding of the benefits of LEDs. 68% of Americans still do not know that LED bulbs can last an average of 20 years and 34% don’t realize that LEDs use less electricity than other bulbs.
“LED is a light revolution. With household electricity bills continuing to rise rapidly and global energy consumption increasing, the LED lighting will have a big impact. Building on our belief that everyone should be able to afford to live more sustainably at home, we will make sure our LED prices are affordable for the many,” says Steve Howard, Chief Sustainability Officer, IKEA Group.
(Source: LEDinside, IKEA to Only Sell LED Bulbs and Luminaires, August 2015.)